Even other social media apps, like Snap Inc’s Snapchat and messaging app Telegram, launched paid subscription services last year as a new source of revenue.Īmidst all the ChatGPT craze, another trend has been picking up in the tech world – especially among social media giants – and it is “paid verification.” This week, Mark Zuckerberg’s Meta Platforms announced that the company had jumped on the bandwagon and said it would be testing paid verification services for Facebook and Instagram, just months after the Twitter Pay Per Blue Tick announcement.Meta Platforms recently announced that it is testing a monthly subscription service after Twitter introduced Twitter Blue last year. Regardless of how it got to press, we may look back at this news as one of the first real indications of a quantifiable paradigm shift away from traditional social media apps and towards decentralized social media platforms. With Twitter alternatives like Mastodon still in their infancy and Facebook experiencing a user decline for the first time in the company's almost 20-year history, the fact this “secret” project has suddenly become public at this time could be pre-meditated. It's likely too risky to try and build this into existing Meta platforms like Instagram and Facebook in its entirety, so a brand-new, text-based content app seems like a logical step. With the tumult at Twitter unlikely to die down any time soon, Meta may see this as an opportunity to capitalize on the desire for a new social media platform with similar functionality. The Matrix protocol, for instance, is utilized by Twitter founder Jack Dorsey’s new app BlueSky and open source communications platform Rocket.chat. It's not the only protocol being used for the purpose of decentralization, however. Other websites exploring how they can use the ActivityPub Protocol include Flicker, Tumblr, and Flipboard. The once-small-scale platform was flooded with new sign-ups after Elon Musk’s chaotic acquisition of Twitter, and now has around 1.8 million active users. Meta’s new app is going to make use of ActivityPub, a decentralized social networking protocol that powers Mastodon. The project is being headed up by Instagram chief Adam Mosseri, and will require your existing login credentials for the image-sharing platform when you sign-up.Ī source close to the project also told Mone圜ontrol that “the plan as of now is that the MVP (minimum viable product) will definitely allow our users to broadcast posts to people on other servers”, but admitted the company is yet to decide whether to allow users “to follow and view the content of people on other servers.” ActivityPub: the Future of Social Media? We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests” a spokesperson told the publication. “We’re exploring a standalone decentralized social network for sharing text updates. The news that Meta has started a new project – codename P92 – was first reported by the financial news site Mone圜ontrol this week.
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